One of the most controversial and interesting brands in the Chinese fashion industry. I would describe SANKUANZ as an abstract concept explosion.
It is really talented to see how a collection can be just as coherent by combining random concepts such as, South Park imagery, gaming culture and impacting geometrical figures.
The Fashy brain behind SANKUANZ is 29-year-old fashion designer Shangguan Zhe, who graduated from Xiamen University in 2007—majoring in Visual Communication and Advertising. Zhe—unlike his job-hunting peers—immediately set up his own studio and let his brand evolve somewhat organically. He tells CH, “There were not many things to do in the earliest days, I sometimes drew an illustration and printed it on shirts, which were sold through some friends’ stores. I worked in this way for a very long time—and after many years SANKUANZ came to the lights”.
Images courtesy of www.sankuanz.com